Video is King!

Video is one of the most versatile and profitable digital marketing tools available. Here are 8 reasons why you should use video marketing right now.


1. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53x more likely show up first on Google if you have a video embedded on your website. Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services giving potential customers a way to take the next step.

2. Video Boosts Conversions and Sales

Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

3. Video Shows Great ROI

83% of businesses say that video provides good return on investment. Click the hyperlink to learn more!

4. Video Builds Trust

Trust is the foundation of conversions and sales.  The whole concept of content marketing is based on trust and creating long-term relationships.  57% of consumers say that videos gave them more confidence to purchase online.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233%. YouTube reports mobile video consumption rises 100% every year.  Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power.

8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016.  Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Bonus Tip 1: Video Ads Work Wonders

The average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

Bonus Tip 3: Exactly how much business value is there in social media? 

It’s not 1998 anymore -- we all know it’s good for your company to be on social. But there’s a big difference between just having a social presence, and getting the most out of it. 

Don’t take our word for it. Check out the numbers: 

  • There are over 3 billion active social users, more than the population of China and India combined

  • 75% of users bought something on a social channel in the past month

  • Customers who receive good customer service through social media spend 21% more

  • 72% of people who follow brands on Twitter are more likely to buy from them. 

  • Meanwhile, companies ignore 70% of questions asked on Facebook

The takeaway? An engaged customer is a better customer. 

Which is exactly why you need to be publishing, monitoring, and interacting on social and video helps you do that in compelling ways detailed above!